The stamp card your customers can't lose.
MEL turns loyalty into one tap of a branded NFC key fob. No app for your customers to download, no changes to your point of sale. And for the first time, real data on who comes back and when.
9+ MONTHS LIVE IN KALDI · 200+ DAILY USERS · GDPR BY DESIGN
Tap the fob. That's the whole customer experience.
Paper cards know nothing.
Loyalty apps know too much.
The paper stamp card
Easy to lose, hard to track, impossible to analyse. Manual point tracking burns 10+ hours a week, ~30% of small retailers fail to retain customers, and churn can push marketing spend up ~25%. Zero data. Zero insight.
The loyalty app
Dutch shoppers keep their guard up around loyalty apps, and rightly so. Forced downloads, harvested personal data, QR friction at the counter. Most customers simply say no.
MEL bridges the two.
The stamp-collecting ritual customers already love, upgraded to an encoded chip that lives exclusively on their own keyring. Your data stays useful; their data stays theirs.
Four taps. That's the product.
The MEL app lives only on your staff's phone, never on the customer's. Scan time is about five seconds.
Hand out a fob
A free branded key fob, card or sticker at checkout, with your logo doing street-level marketing every time keys come out of a pocket.
Join
A first scan on the staff phone activates the encoded tag and links it to the customer's profile. Consent is explicit and recorded.
Earn
Every visit, staff tap the customer's own tag to log the purchase and award points, by product category if you want.
Redeem
The app shows eligible rewards, say a free coffee after ten purchases, and staff confirm redemption with one tap.
Every tap teaches it something.
Each scan is a timestamped record: which customer, which store, which product category. MEL's AI layer reads that stream and turns it into decisions you can act on the same day.
Analyse
Surfaces what a busy owner misses: quiet hours, categories losing ground, regulars whose visit rhythm is slowing down.
Suggest
Weekly promotion proposals in plain language, each with the expected effect. Run them or dismiss them.
Personalise
Offers built from individual purchase history: a bean buyer gets a bean deal, a slowing regular gets a reason to come back. You approve every one; nothing goes out on its own.
In development; ships with the franchisor dashboard.
Tuesday 14–17 runs 40% under your weekly average. Offer coffee + pastry for that window.
31 customers haven't tapped in 3+ weeks. Send them a comeback reward.
Coffee-bean sales dipped 18% this month while drinks held steady. Try a beans discount for drink regulars.
Built on the consented profile data MEL already stores; nothing new is collected.
From stamp counter to CRM.
Every tap becomes a data point. Your dashboard shows which days, which hours, and which products rise or fall, so promotions are built on patterns, not guesses.
Real-time reporting
Customers added, visits, points and redemptions, filter by time, staff member or location.
Pattern-based promotions
Spot the quiet Tuesday afternoon and design the promotion that fills it. Track results in the same screen.
AI-suggested promotions
Weekly proposals and per-customer offers built from tap data, you approve each one. See how it works above.
Multi-location & franchise
Brand → region → store hierarchy, roles and permissions, and secure impersonation for support.
Privacy by design
GDPR-compliant: explicit consent, export/delete requests, and server-side tag verification against fraud.
API-first
POS/CRM connectors and webhooks so your data flows where you need it, no POS changes required to start.
Live and pouring in Kaldi, Amsterdam.
MEL has run in daily production for over nine months in two independently owned stores of Kaldi, a Dutch coffee franchise with 25+ locations nationwide.
"Faster than punch cards; staff learned it in minutes, and for the first time we're tracing customer behaviour and patterns live."
Priced for a single counter.
Built for a whole franchise.
Monthly or annual billing (annual discount available). Optional NFC hardware is a one-time pass-through cost, with no markup and no lock-in.
Basic
- Unlimited customers
- Single location
- 3 employee seats included
- Extra seats €10 each
Growth
- Everything in Basic
- Multiple locations, 2 included
- €15 per extra location
- Seamless CRM integrations
Franchise
- Everything in Growth
- Premium support
- Franchise hierarchy: brand → region → store
- Advanced permissions
Built where tapping is second nature.
Contactless by default
By the end of 2024, 94% of card payments at Dutch counters were contactless, and 45% of those came from a phone or watch (Betaalvereniging Nederland). Tapping a fob feels natural here.
A beloved stamp-card culture
Customers love collecting stamps. MEL upgrades that exact ritual: faster, loss-proof, cross-location.
Digitally ready businesses
CBS reports that 82% of staff at Dutch firms work with an internet-connected computer, well above the EU average (Digitalisering en kenniseconomie 2024).
GDPR-savvy merchants
Consented profiles, easy export/delete and server-side tag verification match how Dutch merchants already think.
Built behind a real counter.
Peyman Zamani
Founder & CEOPeyman opened his own Kaldi franchise café in Amsterdam in October 2024, and was handed a paper stamp card as his loyalty programme. Two months later he had built the first version of MEL; since February 2025 it has run daily in live stores. A business leader experienced in running and scaling startups, skilled in sales, partnerships and fundraising, he builds MEL as sole founder with a feedback loop that runs straight from the espresso machine to the product.
Ready to retire the paper stamp card?
Get a demo of MEL for your café, salon or shop, fobs, staff app and dashboard, working on day one with no POS changes.
Book a demo